Now that tickon.com has been running for about a month, the real challenge is how to promote this web site.  This appears to be the most common question that I get nowaday.  Many potential clients have asked me the same question…and honestly, aside from the generic SEO techniques that every SEO firm uses, how else can you drive traffic to your site?

Here’s one strategy: I am exploring the possibility of having existing users on tickon.com do the promotion for me by making it easy for them to bookmark my site and add my web site information to any of the popular social bookmarking and networking sites out there.

here’s how I did it…sign up for a FREE AddThis account, and add the javascript that was provided into the following Magento page: app/design/frontend/default/your theme/template/catalog/product/view/addto.phtml

I simply added a new <ul></ul> below the existing links for “add to wishlist” and “add to compare”, below is the code:

<ul class=”add-to-box”>
<li><br>
<!– AddThis Button BEGIN –>
<script type=”text/javascript”>var addthis_pub=”youraddthisaccount”;</script>
<a href=”http://www.addthis.com/bookmark.php?v=20″ onmouseover=”return addthis_open(this, ”, ‘[URL]‘, ‘[TITLE]‘)” onmouseout=”addthis_close()” onclick=”return addthis_sendto()”><img src=”http://s7.addthis.com/static/btn/lg-share-en.gif” width=”125″ height=”16″ alt=”Bookmark and Share” style=”border:0″/></a><script type=”text/javascript” src=”http://s7.addthis.com/js/200/addthis_widget.js”></script>
<!– AddThis Button END –>
</li>
</ul>

the code is added right below the closing

on line 37

I will be posting the effectiveness of adding this social bookmarking widget once I gather enough stats from tickon.com.

blog posting, e-commerce, magento, technical notes addthis, magento, social bookmarking