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Localizing English Website Content to Chinese

March 4th, 2009

Just read some interesting Internet usage stat on Wikipedia

The most-used language on the Internet is English. Although the total number of native English speakers in the world is about 322 million, English is spoken as a second language by up to 1.2 billion people around the world. They make their contributions to the Internet in their own language as well as in English.

Chinese is the most common native language on Earth, and the second most-used language on the Internet. According to CNNIC, the number of Chinese Internet users increased by 42% in 2008 to a total of 298 million. This high rate of growth is expected to have a significant impact on the Internet in the near future.

With the above stats, Casual Commerce is laying the groundwork to build a network/community of Chinese content web site that caters to the Chinese demographic.  The first project launched in this series of sites to be deployed is 52my.info, which serves as a foundation for Chinese local communities to interact, find jobs, rent houses; the web site is due for a relaunch in early April with new features to accomodate growth and facilitate the ease of posting advertisements on the Internet.

If your business is looking to expand outside of the English-speaking demographic, please contact us for a free consultation on building a business presence catering to the high-growth Chinese user demographic on the Internet.

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